ATRESMEDIA DIGITAL

Communication no longer knows any boundaries. The internet, radio, television, cinema, mobile phones, and even event organization all converge on the same path, defined by a new multimedia concept. Antena 3 series premiere online, where the internet serves as both a promotional tool and a gateway to new commercial opportunities. Radio creates bridges to connect with its listeners through various pages and blogs. Mobile phones have become yet another window with great potential: mobile TV. All media interact and feed off each other—this is the new communication.

The convergence of technology and the three screens saw its first development with the launch of the 3.0 project. This marked the birth of a new way to watch television—“wherever you want, however you want, whenever you want.” This concept has transformed the web from being just a place to find broadcast content into a platform that generates and delivers new content and services tailored for online audiences.

ATRESMEDIA has enhanced interactivity between its radio and television programs and, most importantly, with users directly on its website. As a result, visits to the company’s websites and video downloads have seen continuous growth.