Atresmedia Publicidad

The main objective of Atresmedia Diversificación is to identify and back projects with high potential, with an innovative base, and that aspire to have an impact on the Group's results. Likewise, its vision seeks to create and evolve businesses that do not depend directly on the traditional advertising market.
In recent years, Atresmedia Diversificación has become a particularly important source of revenue for the Atresmedia Group thanks to the activity of its four lines of action: Atresmedia Internacional, Nuevos Negocios, Media For Equity and Negocios Musicales.

Through Atresmedia Internacional, Diversificación manages the Group's international channels (Antena 3 Internacional, Atrescine, Atreseries and ¡HOLA! TV) while with Nuevos Negocios it is developing the creation of new products such as the Pasapalabra app or the Crea Lectura initiative.

Meanwhile, Negocios Musicales manages the promotion of music rights, among others, and with Media For Equity it promotes the growth of early-stage startups, with achievements such as positioning Fever as a 'unicorn' or the promotion of other projects such as Pazy or Incapto.